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<p>The Government Digital Service (GDS), based in the Cabinet Office, is implementing
end-to-end performance monitoring so that <a href="http://gov.uk/" target="_blank">GOV.UK</a>
can be designed to ensure that people can access the information and services they
need as easily as possible. Government departments are enabling GDS to centrally collect
data on site usage across the <a href="http://gov.uk/" target="_blank">GOV.UK</a>
estate, to provide an end to end, anonymised view of how people interact with government
online. The data being analysed does not include any Personally Identifiable Information
(PII), and GDS have put and technical and procedural controls in place to prevent
personally identifiable information from being included by accident or malicious intent.</p><p><br></p><p>The
Department for Digital, Culture, Media and Sport (DCMS) have been working with colleagues
in the Government Digital Service (GDS) to ensure that any legal and ethical issues
are considered and addressed. In developing the project, GDS have taken into account
both the data protection regime and the Data Ethics Framework published by DCMS last
year.</p><p><br></p>
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