| answer text |
<p>All domestic sports governing bodies have agreed to four core principles underpinning
the cross-sport Code of Conduct on gambling sponsorship: (i) protecting children and
young people; (ii) socially responsible promotion; (iii) reinvestment in sport; and
(iv) maintaining sporting integrity. These principles put in place a robust minimum
standard for sponsorship across all sports. Through the code, a proportion of in-stadium
advertising will be dedicated to safer gambling, and replica kits for adults will
be made available without gambling logos, alongside the existing requirements for
children’s replica kits.</p><p>We want sports governing bodies to have sufficient
flexibility to implement these principles in a way which maximises impact for the
sports and their fans. Bespoke, sport-specific codes are currently being designed
by individual governing bodies, and will be published and implemented in due course.
The Premier League and English Football League plan to have their codes in place by
next season. DCMS will continue to work closely with sports bodies to ensure that
implementation and enforcement processes are robust.</p>
|
|
