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<p>The information requested is not readily available. With the exception of the Hull
area, where KCom is the only significant provider, the broadband market is defined
according to the level of competition across the UK as whole. Ofcom carries out a
rolling programme of market reviews of competition in communications markets to ensure
that regulation remains appropriate and proportionate in the light of changing market
conditions. The market definition and market analysis procedure that Ofcom is required
to follow is set out in the EU regulatory framework for communications.</p><p> </p><p>In
June of this year, on completion of its latest Wholesale Broadband Access (WBA) market
review, Ofcom reduced the number of market areas from 4 to 3 to better reflect developments
in the market since the last review was undertaken in 2010. Details of the market
areas, the number of exchanges in each area and the percentage of premises served
are:</p><p> </p><table><tbody><tr><td><p>Area</p></td><td><p>No of exchanges</p></td><td><p>%
of UK premises served</p></td></tr><tr><td><p>The Hull area</p></td><td><p>14</p></td><td><p>0.7%</p></td></tr><tr><td><p>Market
A</p></td><td><p>3196</p></td><td><p>9.5%</p></td></tr><tr><td><p>Market B</p></td><td><p>2390</p></td><td><p>89.8%</p></td></tr></tbody></table><p>
</p><p>Market A is defined as an area as where there are no more than two principal
operators present or forecast to be present, and market B as an area where there is
effective competition. Market A tends to be in the more rural and remote parts of
the country. Details of the exchanges in each area are available in the Ofcom WBA
statement published on 26 June - <a href="http://stakeholders.ofcom.org.uk/consultations/review-wba-markets/statement/"
target="_blank">http://stakeholders.ofcom.org.uk/consultations/review-wba-markets/statement/</a></p><p>
</p><p> </p>
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