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<p>Gambling advertising and sponsorship, including around sport, must be socially
responsible and must not be targeted at children. The government assessed the evidence
on advertising in its Review of Gaming Machines and Social Responsibility Measures,
the full response to which can be found at: <a href="https://www.gov.uk/government/consultations/consultation-on-proposals-for-changes-to-gaming-machines-and-social-responsibility-measures"
target="_blank">https://www.gov.uk/government/consultations/consultation-on-proposals-for-changes-to-gaming-machines-and-social-responsibility-measures</a>.</p><p>Since
then, in March this year, the charity GambleAware has published the final report of
a major piece of research into the effect of gambling marketing and advertising on
children, young people and vulnerable people. That study found that exposure to advertising
was associated with an openness to gamble in the future amongst children and young
people aged 11-24 who did not currently gamble. It also found that there were other
factors that correlated more closely with current gambling behaviour amongst those
groups, including peer and parental gambling. It did not suggest a causal link between
any of these and problem gambling in later life.</p><p>The government takes concerns
raised about loot boxes in video games very seriously. On 23 September 2020 we launched
an 8 week call for evidence which includes a focus on whether loot boxes cause harm
and, if so, the nature of the harm. This will put us on the best footing to take any
action that is necessary. We expect to publish a Government response to the call for
evidence early next year.</p><p>Ministers and officials regularly engage with stakeholders
on a wide range of issues. Ministers have not recently received representations from
either the gambling or the sports sectors about gambling advertising or sponsorship
of professional sports teams. The House of Lords Select Committee on the Economic
and Social Impact of the Gambling Industry and Gambling Related Harm All Party Parliamentary
Group have made recommendations to Ministers in both these areas.</p><p> </p>
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