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<p>Public Health England has developed a number of initiatives for educating the public
which support the Government’s recently published strategy to tackle antimicrobial
resistance; including a major national campaign, ‘Keep Antibiotics Working’, following
a successful pilot in the North West in October 2017, to alert the general public
to the issue of antibiotic resistance, with the aim of reducing patient pressure on
general practitioners to prescribe. The multi-media campaign, which features advertising
on television, radio, outdoor, digital, social media, public relations and extensive
partnership support, has run for a consecutive year in 2018. Further information is
available at the following link:</p><p> </p><p><a href="https://antibioticguardian.com/keep-antibiotics-working/"
target="_blank">https://antibioticguardian.com/keep-antibiotics-working/</a></p><p>
</p><p>The United Kingdom wide Antibiotic Guardian campaign, now in its fifth year,
aims to stimulate behaviour change and increase engagement to tackle antimicrobial
resistance by healthcare professionals and engaged members of the public. The e-Bug
programme, now celebrating its 10th year, aims to educate children, young people and
communities about microbes, hygiene, infections and antibiotics. Further information
on the e-Bug programme is available at the following link:</p><p> </p><p><a href="http://www.e-Bug.eu"
target="_blank">www.e-Bug.eu</a></p>
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