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<p>There is a wealth of evidence set out in our consultation document that supports
the case we have made about the evolving media landscape and the challenges this presents
for linear TV broadcasters. Linear TV viewing is down almost 60% amongst 16-25 year
olds since 2010, whilst 16-34 year olds now spend almost twice as much time on YouTube
and subscription VoD services than they do with broadcast content. There are now 315
channels, compared to 5 in 1982 when Channel 4 was established. Linear TV advertising
revenues - which constituted <del class="ministerial">over 90</del><ins class="ministerial">74</ins>%
of Channel 4’s revenue in 2020 - have declined across the sector at a compound annual
rate of 2.5% since 2015.</p><p>Moreover, Ofcom, in their latest recommendations to
Government on the future of public service media, outlined what it called the ‘rapid
change in the industry – driven by global commercial trends and a transformation in
viewing habits - [which] is making it harder for public service broadcasters to compete
for audiences and maintain their current offer”.</p><p>It is against this backdrop
that the Government is taking action through a strategic review of the UK’s public
service broadcasting system, with plans to bring forward a White Paper in the Autumn,
to ensure that our traditional public service broadcasters are equipped to retain
their place at the centre of the UK’s media ecosystem.</p>
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