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<p>Copycat websites undermine trust in online services, and this government is committed
to stopping them. We are taking action on three fronts.</p><p>First, we are taking
action to shut down such sites and prevent them from appearing in search engines.
We are working with search engine providers to ensure they implement their terms and
conditions on copycat website advertising - this has helped to increase the click-through
to official Government websites by 30%. Security teams in departments across government
are also actively monitoring the internet for bogus sites, and taking action accordingly.</p><p>Secondly
we are improving the consistency and quality of Government websites, so that consumers
can recognise and trust official sources of information.</p><p>Finally we are working
closely with other bodies such as the Advertising Standards Authority (ASA), the National
Trading Standards Board (NTSB) and Which? to raise awareness of this issue and ensure
action is taken where appropriate</p><p> </p>
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