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<p>The government takes fraud very seriously and continues to work closely with industry
to close down the vulnerabilities that fraudsters exploit, and ensure members of the
public have the information they need to spot a scam and stand up to fraudsters. We
set up the Joint Fraud Taskforce to help build a collaborative law enforcement, government
and industry response to tackling fraud. Scams can also be reported to Action Fraud
and Citizens Advice.</p><p><strong> </strong></p><p>Last year the government announced
its intention to review how online advertising is regulated in the UK, looking at
how well the current regime is equipped to tackle the challenges posed by developments
in online advertising. The announcement can be found here: <a href="https://www.gov.uk/government/speeches/jeremy-wrights-statement-on-the-cairncross-review"
target="_blank">https://www.gov.uk/government/speeches/jeremy-wrights-statement-on-the-cairncross-review</a></p><p><strong>
</strong></p><p>Currently, advertising in the UK is overseen by the Advertising Standards
Authority (ASA), the industry’s independent regulator, which for online advertising
enforces the Code of Non-broadcast Advertising and Direct & Promotional Marketing
(CAP Code) through a system of self-regulation. The CAP Code incorporates all relevant
legislation and sets standards for accuracy and honesty to which advertisers must
adhere. This system operates independently of government.</p><p><strong> </strong></p><p>With
specific regard to online scam advertising, the ASA works with online platforms to
have problem advertising taken down, and with other partners, including National Trading
Standards, to take action against those who are engaged in fraud. The ASA also works
closely with the Financial Conduct Authority (FCA) to regulate the advertising of
legitimate financial products.</p><p> </p>
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