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<p>There has been no assessment made of the effect of fast food advertising on levels
of obesity among children and young people.</p><p> </p><p>In October 2015, Public
Health England published its review ‘Sugar reduction: The evidence for action: A mixed
method review of behaviour changes resulting from marketing strategies targeted at
high sugar food and non-alcoholic drinks’. This review found that all forms of advertising
are effective in influencing the preference and purchase of high sugar foods and non-alcoholic
drinks and increasing their consumption. New forms of advertising including, advergames,
discounting, use of character branding, product size and supermarket product placement,
can influence high sugar product selection or consumption. It would be difficult to
assess the impact of one strategy in isolation as individuals are exposed to a whole
variety of marketing strategies across various different mediums.</p>
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