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<p>Sources of funding for campaign spend are kept under review but we currently have
no plans to introduce a levy on the drinks industry to fund the drink drive campaign.</p><br
/><p>Instead our aim is to develop partnerships with brands who can provide incentives
to help drivers avoid alcohol if they are driving, or to help those people who are
drinking get home safely without driving. To date we have secured the following partnerships
so far for our 2015 campaign:</p><br /><p>- Coca Cola, who will be running their designated
driver campaign, rewarding designated drivers with a buy-one-get-one-free offer on
coke drinks in thousands of venues during the festive season.</p><p>- Budweiser who
also promote and celebrate the important role of designated driver.</p><p>- Johnnie
Walker, who ask drivers to take a pledge to never drink and drive, in return for discounted
safe journeys home.</p><br /><p>These initiatives are all completely funded by the
partner and add significant value to the campaign.</p><br /><p>We will continue to
seek further partnerships with commercial brands who can extend the reach and impact
of our campaigns.</p><p><strong></strong></p><p><strong></strong></p>
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