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<p>We have included in the Financial Guidance and Claims Act 2018 provision to ban
cold calls relating to claims management services except where the receiver has consented
to such calls being made to them.</p><p> </p><p>This measure will be implemented through
the Privacy and Electronic Communications Regulation (the framework underpinning electronic
communications) and regulated by the Information Commissioner's Office (ICO), who
provide monthly statistics on its website (www.ico.org.uk) on the number of reported
nuisance calls. DCMS will continue to work closely with the ICO to monitor the number
of cold calls and text messages received for personal injury claims, in light of the
new measure.</p><p> </p><p>We have also recently published a consultation on providing
the ICO with the powers it needs to hold company directors directly responsible for
direct marketing breaches. If preferred, this measure would fine rogue directors up
to £500,000, raising this national nuisance at boardroom level.</p>
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