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<p>The Office for Health Improvement and Disparities is considering the next steps
for the sugar reduction programme and will continue to provide expert advice to the
Government on this. It is expected the Government’s policies to tackle obesity will
support efforts for sugar reduction. These include regulations restricting the placement
of products high in fat, sugar or salt (HFSS) in key selling locations in stores and
online, which came into force on 1 October 2022 and are the single most impactful
obesity policy at reducing children’s calorie consumption. Furthermore, the Government
will introduce restrictions on the advertising of HFSS products on TV before 9pm and
on paid-for advertising of these products online on 1 October 2025. A key intention
of this policy is to incentivise reformulation of HFSS products, so these are no longer
captured by the restrictions.</p>
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