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<p>Government and VisitBritain continue to assess the UK’s competitiveness against
other countries, working to ensure that the UK remains the destination of choice for
youth and student travellers.</p><p> </p><p>VisitBritain regularly engage with the
British Educational Travel Association and English UK, who are members of the British
Tourism Industry Group in order to stay abreast of the challenges and opportunities
in this market. They use the ‘Join the world - #MyMicroGap’ marketing campaign to
support youth and student travel within the UK, and have used the GREAT campaign to
market to Chinese and Malaysian markets what the UK’s tourism offer is.</p><p> </p><p>Several
Discover England Fund products have targeted the youth and student market internationally,
including the England-wide The Collection and Liverpool and Warrington’s Buzzing for
the Weekend.</p><p> </p><p>VisitBritain have also conducted research into segments
of the market who visit the UK, including the youth and student market.</p>
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