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<p>Early in the existence of the Vaccine Taskforce, public communication on vaccines
was identified as a key challenge for the successful delivery of COVID-19 vaccines.
The Government strengthened its communication function to support this significant
undertaking and communication specialists sourced by Admiral (with experience in clinical
trials and of working with the National Institute for Health Research (NIHR)) were
brought onboard using the Public Sector Resourcing framework.</p><p> </p><p>The communication
specialists sourced by Admiral worked with the NIHR to develop the world’s first national
citizen registry so that individuals could sign up to participate in clinical vaccine
trials. As a result, over 454,000 people have signed up to date.</p><p> </p><p>Admiral
was also involved in creating a proactive communications programme aimed at encouraging
greater sign-up to the registry through the “COVID-19: the search for a vaccine” podcast.
This provided a factual transparent source of information on vaccines for UK citizens,
combating the anti-vaccination movement, and highlighting the UK's role as a leader
in vaccine research and development. The podcast included an episode that specifically
covered the need to include people from the Black, Asian and ethnic minority communities
in trials and addressed some of the concerns within these communities.</p>
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