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<p>We are committed to improving safety for all vulnerable road users. We will continue
to deliver safety advice to motorcyclists, cyclists, motorists and pedestrians through
the THINK! and THINK BIKER social media channels, and work with partners to develop
cycling/motorcycling campaign messages that raise awareness of specific dangers, including
those mentioned.</p><p> </p><p>The purpose of THINK! is to reduce the number of people
killed and seriously injured on our roads. Campaign priorities are determined on this
basis. They are thoroughly researched and evidenced using casualty data, road safety
literature and audience insight.</p>
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