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<p>The work to create a centralised anonymised analytics account is part of the Government
Digital Service’s wider strategy for GOV.UK. It has been GDS’ intention to move towards
this model for a while. This is standard practice for industry, and is how a modern
government should operate.</p><p>The GDS takes the privacy of citizens’ data extremely
seriously. In developing this project, GDS have taken into account both the data protection
regime and other guidance like the Government’s Data Ethics Framework. Holding the
anonymised cross-domain data in a separate account is just one of a range of technical,
privacy and information assurance measures put in place before the start of the project.</p><p>
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