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<p>The Government considered the evidence on gambling advertising as part of the Review
of Gaming Machines and Social Responsibility Measures.</p><p> </p><p>The review found
that although the number of gambling adverts on TV rose from 2007, reported rates
of problem gambling remained below 1% during this period. The most recent survey estimated
the number of adult problem gamblers in Great Britain as approximately 340,000, 0.7%
of the adult population. A major research survey concluded that the impact of advertising
on problem gambling prevalence is likely to be relatively small, but identified areas
for further research.</p><p> </p><p>There are already strict rules on the tone, content
and placement of gambling adverts, and while the Review did not conclude there was
a case for a ban, it set out measures to strengthen protections further. Further research
has been commissioned by GambleAware into the impact of gambling advertising on children,
young people and those vulnerable to harm. This is due to be completed next year.
We will keep these issues under review including examining new evidence as it emerges.</p><p>
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