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<p>Millions of people gamble as a leisure pursuit without suffering harm but in recognition
of the risk that gambling can carry, the sector is strongly regulated. The Gambling
Commission has broad and flexible powers to set licence conditions and take action
where there is evidence of harm.</p><p> </p><p>In May 2018 the government published
the response to the consultation on Proposals for Changes to Gaming Machines and Social
Responsibility Measures and as a result the maximum stake on B2 machines was cut from
£100 to £2 in April this year. In addition, the Gambling Commission has tightened
identity and age verification controls online and introduced tougher sanctions for
breaches of advertising codes, and is currently consulting on whether gambling with
credit cards online should be restricted or banned. A multi-million pound safer gambling
advertising campaign, Bet Regret, was launched in February this year, aimed at reducing
risky and impulsive gambling.</p>
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