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<p>Assessments of Generation Logistics have been completed by both the Department
for Transport and the industry campaign programme team. Positive messages about the
logistics sector and its career pathways have been spread amongst under-represented
groups through the first year of the campaign. It exceeded expectations by achieving
over 3.5 million engagements with social media activities and 789,000 visits to its
online hub. Since establishing an Ambassadors Network, over 330 logistics professionals
are now championing this important sector through engagement opportunities with young
people. [1]</p><p> </p><p>We consider Generation Logistics to have been successful
in its aim of raising awareness of, and positive sentiment towards, the logistics
sector. Following the launch of its second year in October, we continue to work closely
with The Chartered Institute of Logistics and Transport, Logistics UK, and all the
campaign sponsors and partners, to ensure this messaging reaches young people in schools
and colleges. We will continue to monitor and evaluate the campaign as it progresses
through its second year to determine the merits of further funding.</p><p>[1] Year
1 campaign statistics provided by the programme team’s evaluation piece from The Chartered
Institute of Logistics and Transport and Logistics UK.</p>
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