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1168626
registered interest false more like this
date less than 2019-12-19more like thismore than 2019-12-19
answering body
Department for Digital, Culture, Media and Sport more like this
answering dept id 10 more like this
answering dept short name Digital, Culture, Media and Sport more like this
answering dept sort name Digital, Culture, Media and Sport more like this
hansard heading Sales Promotions: Internet more like this
house id 2 more like this
legislature
25277
pref label House of Lords more like this
question text To ask Her Majesty's Government what plans, if any, they have to introduce further regulation in regard to the online promotion of products by celebrities. more like this
tabling member printed
Lord Taylor of Warwick more like this
uin HL84 more like this
answer
answer
is ministerial correction true more like this
date of answer less than 2020-01-07more like thismore than 2020-01-07
answer text <p>Last year the government announced its intention to review how online advertising is regulated in the UK, looking at how well the current regime is equipped to tackle the challenges posed by developments in online advertising. <del class="ministerial">The interim report can be found here: <a href="https://www.gov.uk/government/news/cma-lifts-the-lid-on-digital-giants" target="_blank">https://www.gov.uk/government/news/cma-lifts-the-lid-on-digital-giants</a>.</del> <ins class="ministerial">The announcement can be found here: <a href="https://www.gov.uk/government/speeches/jeremy-wrights-statement-on-the-cairncross-review" target="_blank">https://www.gov.uk/government/speeches/jeremy-wrights-statement-on-the-cairncross-review</a>.</ins></p><p> </p><p>Currently, advertising in the UK is overseen by the Advertising Standards Authority (ASA), the industry’s independent regulator, which for online advertising enforces the Code of Non-broadcast Advertising and Direct &amp; Promotional Marketing (CAP Code) through a system of self-regulation. The CAP Code incorporates all relevant legislation, including consumer protection legislation, and sets standards for accuracy and honesty to which advertisers must adhere. This system operates independently of government.</p><p> </p><p>The remit of the ASA extends to the online promotion of products by celebrities, if the celebrity has been paid (including payment in kind) by an advertiser, and the advertiser exerts some form of editorial control over the resulting content. To guarantee compliance with the CAP Code in such cases, advertisers must ensure that endorsements are genuine, claims are accurate and advertising is clearly identified as such. The products themselves must also adhere to relevant regulation and standards.</p><p> </p><p>If the advertiser does not exert some form of editorial control over the resulting content, consumer protection legislation still applies and is enforced instead by the Competition and Markets Authority (CMA). The CMA works closely with the ASA in this area, and expects such content to clearly identify any commercial relationship and to have regard to the CAP Code.</p><p> </p><p>The Competition and Markets Authority recently investigated social media endorsements by influencers / celebrities to ensure that they were being clear to their followers, resulting in influencers / celebrities changing their practices. They also published a guide to help influencers and those working with them to understand how to comply with UK consumer protection law. <ins class="ministerial">Separately to this work, but complementary to the government's review of online advertising, the CMA is conducting a market study of online platforms and digital advertising, and published an interim report in December which can be found here: https://www.gov.uk/government/news/cma-lifts-the-lid-on-digital-giants.</ins></p>
answering member printed Baroness Barran more like this
question first answered
less than 2020-01-07T12:55:36.577Zmore like thismore than 2020-01-07T12:55:36.577Z
question first ministerially corrected
less than 2020-01-13T12:06:26.437Zmore like thismore than 2020-01-13T12:06:26.437Z
answering member
4703
label Biography information for Baroness Barran more like this
previous answer version
111
answering member printed Baroness Barran more like this
answering member
4703
label Biography information for Baroness Barran more like this
tabling member
1796
label Biography information for Lord Taylor of Warwick more like this