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<p>VisitBritain and VisitEngland are responsible for promoting the UK as a tourist
destination, which it does through a range of different initiatives and campaigns.
There are a number of projects in the £40m Discover England Fund which are based in
the north of England, including two which aim to make Manchester a gateway to England:
London and Manchester: Gateways to England and Growing Manchester as an International
Gateway to the North.</p><p> </p><p>The Coastal Communities Fund has funded 48 projects
worth £54 million in the Northern Powerhouse area since 2012. At least two thirds
of this expenditure has been awarded to projects supporting tourism and the visitor
economy.</p>
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