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<p>In the second chapter of our Childhood Obesity Plan, published in June 2018, we
committed to consult on introducing further advertising restrictions, including a
9pm watershed on TV advertising of foods high in fat, salt and sugar (HFSS) products
and similar protection for children viewing adverts online, with the aim of limiting
children’s exposure to HFSS advertising, and incentivising sugar and calorie reduction.
We will explore options to ensure that any restrictions are proportionate, help to
incentivise reformulation in line with the aims of the sugar and calorie reduction
programmes, and consider a focus on those products that children consume and most
contribute to the problem of childhood obesity.</p><p> </p>
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