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<p>There is a clear need to address childhood obesity on health and social justice
grounds and this government is committed to tackling the issue and supporting people
in making healthy choices.</p><p> </p><p>The UK currently places strong restrictions
on the advertising of foods high in fat, salt or sugar (HFSS) in media. New rules
came into effect in July 2017 banning the advertising of HFSS food or drink products
in children’s media. These restrictions complement similar measures already in place
for broadcast media where advertising of HFSS products is prohibited, during, before
and after programmes directed to or likely to appeal to children. This is in addition
to rules that apply across broadcast media that adverts must not be used to condone
or encourage poor nutritional habits or unhealthy lifestyles in children, prohibiting
for example the use of character/celebrity endorsements.</p><p> </p><p>The Secretary
of State has regular discussions with his ministers and Cabinet colleagues on a number
of issues pertaining to broadcasting, including advertising regulation, and our public
health priorities are kept under review as we remain committed to ensuring that the
UK has a robust approach.</p>
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