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<p>In the second chapter of the Government's Childhood Obesity Plan, the Government
committed to consult on introducing a 9pm watershed on TV advertising of HFSS products
and similar protection for children viewing adverts online - with the aim of reducing
children’s exposure to HFSS advertising, and incentivising sugar and calorie reduction.
We will be publishing the consultation at the earliest opportunity.</p><p> </p><p>As
far as we are aware, Ofcom has no current plans for any equivalent consultation.</p>
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