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<p>The Data Protection Act places an obligation on all organisations, including those
that make mobile phone applications, to be clear about how they process individuals’
personal data and ensure that any consent obtained for its use is clear, unambiguous
and purposeful. This information, along with individuals’ rights under the Data Protection
Act, should be set out clearly in a privacy notice.</p><p> </p><p>The Information
Commissioner regulates and enforces the Data Protection Act and has a number of tools
available to ensure compliance with data protection rules which include criminal prosecution,
non-criminal enforcement and audits. For those who commit serious breaches there are
significant financial penalties including fines up to £18 million or 4% of global
turnover that can be applied as well as the backstop of criminal prosecution.</p>
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