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<p>I communicate regularly with my counterparts at devolved administrations, including
through our arm’s length body for elite sport UK Sport, however I have not held discussions
with them about this matter, or industry sponsorship, in relation to televised sporting
events. There are already very stringent regulations in place for the marketing of
alcohol through the Advertising Standards Authority (ASA) codes of practice for advertising.</p><p>If
new evidence emerges that clearly highlights major problems with the existing advertising
Codes of practice, then the ASA has a duty to revisit the Codes and take appropriate
action.</p><p> </p>
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