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<p>VisitBritain and VisitEngland are responsible for promoting the UK as a tourist
destination, through a range of different initiatives and campaigns.</p><p> </p><p>VisitEngland
are also in charge of the £40m Discover England Fund which creates innovative, bookable
tourism products throughout England which are aimed at specific international markets.
These include:<br></p><ul><li>Creating England’s Literary Legends which is being led
by Visit Nottinghamshire to provide bookable, literary-themed itineraries for US travellers
to explore the vast literary history of Nottinghamshire, Hampshire and Shakespeare’
England.</li><li>The East of England Touring Route seeks to create a 300 mile touring
route from London to Northumberland.</li></ul><p> </p><p>VisitBritain has also used
Nottinghamshire in articles in their Media Centre such as Britain: The Movie Star
and Spotlight On: The Midlands and in 2018, one of their multi-national press trips
focused on the Nottingham areas, promoting the region to over 8 million readers of
the press publications.</p>
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