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<p>DCMS works hard to support the UK’s coastal destinations, engaging closely with
the National Coastal Tourism Academy (NCTA) to stay abreast of current trends, opportunities
and concerns.</p><p> </p><p>Together with VisitEngland, the £40m Discover England
Fund project supports several coastal products, developed to target international
visitors but also benefit domestic tourism. Projects such as England’s Coast led by
the NCTA, South West Coastal Path led by the South West Coast Path Association and
England’s Seafood Coast, led by the English Tourism Riviera Company are some examples
of DEF projects in coastal regions.</p><p> </p><p>VisitBritain (VB) run coastal destinations
groups which generally meet four times a year, discussing the challenges facing coastal
destinations with the aim of sharing insights and best practice, developing joint
policy positions to address those deemed most important.</p><p><ins class="ministerial">VB
sit on the Coastal Tourism Leadership Forum(run by the NCTA), helping to shape the
Coastal Visitor Economy Vision and Action Plan. DCMS are observers at the forum.</ins></p>
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