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<p>We take the protection and privacy of personal data extremely seriously. The Data
Protection Act 2018 and the GDPR is in place to ensure that organisations, including
the biggest advertising companies, who collect and use data do so lawfully and transparently.
Organisations which fail to comply with the new legislation may be investigated by
the Information Commissioner’s Office.</p><p> </p><p>The ICO is working with the advertising
industry to improve compliance with the law. The ICO recently held a Fact Finding
Forum, designed to better understand the key data protection issues around adtech
and have published the following blogs in relation to this work. More information
can be found here:<a href="https://ico.org.uk/about-the-ico/news-and-events/blog-advancing-the-adtech-debate-from-a-data-protection-perspective/"
target="_blank">https://ico.org.uk/about-the-ico/news-and-events/blog-advancing-the-adtech-debate-from-a-data-protection-perspective/</a>
and here <a href="https://ico.org.uk/about-the-ico/news-and-events/blog-adtech-fact-finding-forum-shows-consensus-on-need-for-change/"
target="_blank">https://ico.org.uk/about-the-ico/news-and-events/blog-adtech-fact-finding-forum-shows-consensus-on-need-for-change/</a></p><p>
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