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<p>The Government’s ambition is for there to be good mobile coverage in all areas
where people live, work and travel, including areas where there are low levels of
superfast fixed broadband coverage.</p><p>The Government recognises that industry
needs to improve coverage further, particularly in rural areas, as consumers’ experience
of mobile coverage falls short of their expectations.The Government has been taking
action to drive up coverage, including reforms to the Electronic Communications Code,
to encourage investment in the rollout of digital infrastructure by making deployment
cheaper.</p><p>We also welcome Ofcom’s recent consultation (published on 18th December)
which outlined potential new licence obligations targeting rural coverage as part
of the upcoming 700MHz spectrum auction. This will help deliver better mobile coverage
- including voice and data - and enable more people to benefit from the digital economy.</p>
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