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<p>We are determined to get more girls and women playing sport, something we set out
in our sport strategy, Sporting Future. There are excellent initiatives that already
exist to encourage women to take up sport and physical activity. For example Sport
England’s This Girl Can campaign has been developed to get women and girls moving,
regardless of shape, size and ability.</p><p> </p><p>Sport England are investing in
a series of programmes and initiatives to increase participation amongst women and
girls in football and cricket. This includes £10m between 2017/21 in the Football
Association to help support their aspiration to double the number of women and girls’
affiliated teams to 12,000 by 2020. Sport England are also investing £9m in the England
and Wales Cricket Board over between 2017 and 2021, much of which will be used to
promote greater participation of women and girls in cricket. This includes a suite
of flexible cricket formats to strengthen the pathway from beginner through to performance
level, linked to the This Girl Can campaign.</p><p> </p><p>The broadcasting of sporting
events such as this year’s FIFA Women’s World Cup will continue to showcase women’s
sport and inspire the next generation.</p><p> </p><p> </p>
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