The GREAT Britain and Northern Ireland campaign is the UK\u2019s international brand marketing campaign, which works closely with UK businesses, not-for-profit organisations and high-profile figures to promote the best of the UK abroad. Since 2021/22, the GREAT campaign has had an annual overall budget of circa £60m (2021/22: £60m; 2022/23: £57.12m; and 2023/24: £57.12m). The results of individual GREAT campaigns vary but, on average, externally verified analysis shows £1 of GREAT spend on marketing generates £15 for the UK by encouraging people to visit, study, trade, invest, live and work in the UK.<\/p>
Encouraging prospective international students to choose to study in UK higher education institutions brings strong return on investment. For example, the GREAT Study UK campaign generated £407m in 2021/22 and £548m in 2022/23 (specifically from international students studying for up to three years in the UK). The 2023/24 results are currently being verified and are expected by June 2024.<\/p>"} , "answeringMember" : {"_about" : "http://data.parliament.uk/members/4613", "label" : {"_value" : "Biography information for Alex Burghart"} } , "answeringMemberConstituency" : {"_value" : "Brentwood and Ongar"} , "answeringMemberPrinted" : {"_value" : "Alex Burghart"} , "dateOfAnswer" : {"_value" : "2024-03-19", "_datatype" : "dateTime"} , "groupedQuestionUIN" : [{"_value" : "18710"} , {"_value" : "18711"} ], "isMinisterialCorrection" : {"_value" : "false", "_datatype" : "boolean"} , "questionFirstAnswered" : [{"_value" : "2024-03-19T17:41:24.503Z", "_datatype" : "dateTime"} ]} , "answeringDeptId" : {"_value" : "53"} , "answeringDeptShortName" : {"_value" : "Cabinet Office"} , "answeringDeptSortName" : {"_value" : "Cabinet Office"} , "date" : {"_value" : "2024-03-14", "_datatype" : "dateTime"} , "hansardHeading" : {"_value" : "Foreign Investment in UK: GREAT"} , "houseId" : {"_value" : "1"} , "legislature" : [{"_about" : "http://data.parliament.uk/terms/25259", "prefLabel" : {"_value" : "House of Commons"} } ], "questionText" : "To ask the Minister for the Cabinet Office, what his latest estimate is of the amount of investment that will be generated by the GREAT Study UK campaign.", "registeredInterest" : {"_value" : "false", "_datatype" : "boolean"} , "tablingMember" : {"_about" : "http://data.parliament.uk/members/4244", "label" : {"_value" : "Biography information for Jonathan Ashworth"} } , "tablingMemberConstituency" : {"_value" : "Leicester South"} , "tablingMemberPrinted" : [{"_value" : "Jonathan Ashworth"} ], "uin" : "18712"} , {"_about" : "http://data.parliament.uk/resources/1179208", "AnsweringBody" : [{"_value" : "Department for Education"} ], "answer" : {"_about" : "http://data.parliament.uk/resources/1179208/answer", "answerText" : {"_value" : "
The Government takes data privacy, especially the privacy of more vulnerable citizens such as children, extremely seriously. The \u2018Keeping Children Safe in Education\u2019 statutory guidance reflects the Data Protection Act 2018 and the General Data Protection Regulation, which makes clear that schools and colleges must have sufficient policies and procedures in place to meet their legal obligations, and secure pupils data protection and privacy.<\/p>"}
, "answeringMember" : {"_about" : "http://data.parliament.uk/members/111", "label" : {"_value" : "Biography information for Nick Gibb"}
}
, "answeringMemberConstituency" : {"_value" : "Bognor Regis and Littlehampton"}
, "answeringMemberPrinted" : {"_value" : "Nick Gibb"}
, "dateOfAnswer" : {"_value" : "2020-02-26", "_datatype" : "dateTime"}
, "isMinisterialCorrection" : {"_value" : "false", "_datatype" : "boolean"}
, "questionFirstAnswered" : [{"_value" : "2020-02-26T17:08:20.007Z", "_datatype" : "dateTime"}
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, "answeringDeptId" : {"_value" : "60"}
, "answeringDeptShortName" : {"_value" : "Education"}
, "answeringDeptSortName" : {"_value" : "Education"}
, "date" : {"_value" : "2020-02-21", "_datatype" : "dateTime"}
, "hansardHeading" : {"_value" : "Google: Training"}
, "houseId" : {"_value" : "1"}
, "legislature" : [{"_about" : "http://data.parliament.uk/terms/25259", "prefLabel" : {"_value" : "House of Commons"}
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], "questionText" : "To ask the Secretary of State for Education, what assessment his Department has made of the potential effect on privacy of Google Workshops operating in schools.", "registeredInterest" : {"_value" : "false", "_datatype" : "boolean"}
, "tablingMember" : {"_about" : "http://data.parliament.uk/members/4523", "label" : {"_value" : "Biography information for Catherine West"}
}
, "tablingMemberConstituency" : {"_value" : "Hornsey and Wood Green"}
, "tablingMemberPrinted" : [{"_value" : "Catherine West"}
], "uin" : "18712"}
, {"_about" : "http://data.parliament.uk/resources/433977", "AnsweringBody" : [{"_value" : "Department for Environment, Food and Rural Affairs"}
], "answer" : {"_about" : "http://data.parliament.uk/resources/433977/answer", "answerText" : {"_value" : "
The Secretary of State and I have regular meetings and discussions with the Chief Executive of the Rural Payments Agency (RPA). The Chief Executive of the RPA also attends the department\u2019s weekly Executive Committee.<\/p>
Around 33,000 Basic Payment Scheme claims were paid promptly and accurately on 1st December, the first day of the payment window that runs through to 30 June.<\/p>"} , "answeringMember" : {"_about" : "http://data.parliament.uk/members/3934", "label" : {"_value" : "Biography information for George Eustice"} } , "answeringMemberConstituency" : {"_value" : "Camborne and Redruth"} , "answeringMemberPrinted" : {"_value" : "George Eustice"} , "dateOfAnswer" : {"_value" : "2015-12-11", "_datatype" : "dateTime"} , "groupedQuestionUIN" : {"_value" : "18711"} , "isMinisterialCorrection" : {"_value" : "false", "_datatype" : "boolean"} , "questionFirstAnswered" : [{"_value" : "2015-12-11T13:57:28.087Z", "_datatype" : "dateTime"} ]} , "answeringDeptId" : {"_value" : "13"} , "answeringDeptShortName" : {"_value" : "Environment, Food and Rural Affairs"} , "answeringDeptSortName" : {"_value" : "Environment, Food and Rural Affairs"} , "date" : {"_value" : "2015-12-03", "_datatype" : "dateTime"} , "hansardHeading" : {"_value" : "Agriculture: Subsidies"} , "houseId" : {"_value" : "1"} , "legislature" : [{"_about" : "http://data.parliament.uk/terms/25259", "prefLabel" : {"_value" : "House of Commons"} } ], "questionText" : "To ask the Secretary of State for Environment, Food and Rural Affairs, how many single farm payments were issued by the Rural Payments Agency on 1 December 2015; and how many of those payments were calculated incorrectly.", "registeredInterest" : {"_value" : "true", "_datatype" : "boolean"} , "tablingMember" : {"_about" : "http://data.parliament.uk/members/1428", "label" : {"_value" : "Biography information for Sir Bill Wiggin"} } , "tablingMemberConstituency" : {"_value" : "North Herefordshire"} , "tablingMemberPrinted" : [{"_value" : "Bill Wiggin"} ], "uin" : "18712"} ], "itemsPerPage" : 10, "page" : 0, "startIndex" : 1, "totalResults" : 3, "type" : ["http://purl.org/linked-data/api/vocab#ListEndpoint", "http://purl.org/linked-data/api/vocab#Page"]} }