{ "format" : "linked-data-api", "version" : "0.2", "result" : {"_about" : "http://eldaddp.azurewebsites.net/answeredquestions.text?min-questionFirstAnswered.=2018-11-15T16%3A23%3A56.143Z&uin=203895", "definition" : "http://eldaddp.azurewebsites.net/meta/answeredquestions.text?min-questionFirstAnswered.=2018-11-15T16%3A23%3A56.143Z&uin=203895", "extendedMetadataVersion" : "http://eldaddp.azurewebsites.net/answeredquestions.text?min-questionFirstAnswered.=2018-11-15T16%3A23%3A56.143Z&uin=203895&_metadata=all", "first" : "http://eldaddp.azurewebsites.net/answeredquestions.text?_page=0&min-questionFirstAnswered.=2018-11-15T16%3A23%3A56.143Z&uin=203895", "hasPart" : "http://eldaddp.azurewebsites.net/answeredquestions.text?min-questionFirstAnswered.=2018-11-15T16%3A23%3A56.143Z&uin=203895", "isPartOf" : "http://eldaddp.azurewebsites.net/answeredquestions.text?min-questionFirstAnswered.=2018-11-15T16%3A23%3A56.143Z&uin=203895", "items" : [{"_about" : "http://data.parliament.uk/resources/1666620", "AnsweringBody" : [{"_value" : "Department for Education"} ], "answer" : {"_about" : "http://data.parliament.uk/resources/1666620/answer", "answerText" : {"_value" : "

The below table sets out total Departmental spend for teacher recruitment advertising campaigns for the past five financial years.<\/p>

<\/p>

<\/p><\/td>

Get Into Teaching Advertising: Financial Year Spend<\/strong><\/p><\/td><\/tr>

2022/23<\/strong><\/p><\/td>

£13,157,484.38<\/p><\/td><\/tr>

2021/22<\/strong><\/p><\/td>

£12,255,612.85<\/p><\/td><\/tr>

2020/21<\/strong><\/p><\/td>

£11,848,725.34<\/p><\/td><\/tr>

2019/20<\/strong><\/p><\/td>

£12,776,070.54<\/p><\/td><\/tr>

2018/19<\/strong><\/p><\/td>

£12,773,706.55<\/p><\/td><\/tr><\/tbody><\/table>

<\/p>

The objectives of the teaching advertising campaign are to raise the status of teaching and contribute to overall Initial Teacher Training (ITT) numbers. Due to the long candidate journey from initial consideration through to applying for, and starting ITT, several methods are used to assess campaign impact. They include regular brand tracking studies and other market research such as:<\/p>

<\/p>

  • Econometric modelling to identify and quantify the factors affecting sign ups to the Get Into Teaching service.<\/li>
  • Analysis of the flow of candidates between Get Into Teaching and the Find and Apply services.<\/li>
  • Tracking of site traffic to the Get Into Teaching website.<\/li>
  • The teaching recruitment campaign tracks a number of behavioural and attitudinal metrics to give a rounded picture of campaign impact.<\/li><\/ul>

    <\/p>

    Key performance indicators for the teaching recruitment campaign are consideration of teaching as a career amongst the Department\u2019s target audience and the number of new, unique sign-ups to the Get Into Teaching service. The campaign also measures the proportion of sign-ups attributed to the advertising campaign, through econometric modelling and the proportion of ITT applicants who have interacted with the Get Into Teaching service.<\/p>"} , "answeringMember" : {"_about" : "http://data.parliament.uk/members/111", "label" : {"_value" : "Biography information for Nick Gibb"} } , "answeringMemberConstituency" : {"_value" : "Bognor Regis and Littlehampton"} , "answeringMemberPrinted" : {"_value" : "Nick Gibb"} , "dateOfAnswer" : {"_value" : "2023-10-26", "_datatype" : "dateTime"} , "isMinisterialCorrection" : {"_value" : "false", "_datatype" : "boolean"} , "questionFirstAnswered" : [{"_value" : "2023-10-26T11:22:41.263Z", "_datatype" : "dateTime"} ]} , "answeringDeptId" : {"_value" : "60"} , "answeringDeptShortName" : {"_value" : "Education"} , "answeringDeptSortName" : {"_value" : "Education"} , "date" : {"_value" : "2023-10-23", "_datatype" : "dateTime"} , "hansardHeading" : {"_value" : "Teachers: Recruitment"} , "houseId" : {"_value" : "1"} , "legislature" : [{"_about" : "http://data.parliament.uk/terms/25259", "prefLabel" : {"_value" : "House of Commons"} } ], "questionText" : "To ask the Secretary of State for Education, how much her Department spent on advertising for teacher recruitment in each of the last five years.", "registeredInterest" : {"_value" : "false", "_datatype" : "boolean"} , "tablingMember" : {"_about" : "http://data.parliament.uk/members/4591", "label" : {"_value" : "Biography information for Sarah Olney"} } , "tablingMemberConstituency" : {"_value" : "Richmond Park"} , "tablingMemberPrinted" : [{"_value" : "Sarah Olney"} ], "uin" : "203895"} , {"_about" : "http://data.parliament.uk/resources/1028581", "AnsweringBody" : [{"_value" : "Ministry of Housing, Communities and Local Government"} ], "answer" : {"_about" : "http://data.parliament.uk/resources/1028581/answer", "answerText" : {"_value" : "

    The Government is not intending to bring forward legislation with respect to carbon dioxide alarms at this present time. It is, however, conducting a review to establish whether requirements to install carbon monoxide (CO) alarms in private rented properties should be extended to cover any fuel-burning appliance and whether the requirements should also extend to social housing. The findings of this review will be considered alongside responses to our social housing green paper and we plan to set out the Government response to this in due course.<\/p>

    The law already requires that private landlords install a carbon monoxide alarm in any room having a solid fuel heating appliance. Private landlords are also required to ensure that the alarms are in working order on the first day of the tenancy. Failure to comply with the regulations can result in a penalty of up to £5,000.<\/p>"} , "answeringMember" : {"_about" : "http://data.parliament.uk/members/4053", "label" : {"_value" : "Biography information for Mrs Heather Wheeler"} } , "answeringMemberConstituency" : {"_value" : "South Derbyshire"} , "answeringMemberPrinted" : {"_value" : "Mrs Heather Wheeler"} , "dateOfAnswer" : {"_value" : "2019-01-07", "_datatype" : "dateTime"} , "isMinisterialCorrection" : {"_value" : "false", "_datatype" : "boolean"} , "questionFirstAnswered" : [{"_value" : "2019-01-07T15:52:59.547Z", "_datatype" : "dateTime"} ]} , "answeringDeptId" : {"_value" : "7"} , "answeringDeptShortName" : {"_value" : "Housing, Communities and Local Government"} , "answeringDeptSortName" : {"_value" : "Housing, Communities and Local Government"} , "date" : {"_value" : "2018-12-19", "_datatype" : "dateTime"} , "hansardHeading" : {"_value" : "Carbon Monoxide: Alarms"} , "houseId" : {"_value" : "1"} , "legislature" : [{"_about" : "http://data.parliament.uk/terms/25259", "prefLabel" : {"_value" : "House of Commons"} } ], "questionText" : "To ask the Secretary of State for Housing, Communities and Local Government, if his Department will bring forward legislative proposals to require the installation of CO2 alarms in private rental properties with any fuel-burning appliance; and if he will make a statement.", "registeredInterest" : {"_value" : "false", "_datatype" : "boolean"} , "tablingMember" : {"_about" : "http://data.parliament.uk/members/4122", "label" : {"_value" : "Biography information for Alex Cunningham"} } , "tablingMemberConstituency" : {"_value" : "Stockton North"} , "tablingMemberPrinted" : [{"_value" : "Alex Cunningham"} ], "uin" : "203895"} ], "itemsPerPage" : 10, "page" : 0, "startIndex" : 1, "totalResults" : 2, "type" : ["http://purl.org/linked-data/api/vocab#ListEndpoint", "http://purl.org/linked-data/api/vocab#Page"]} }