We have made no such estimate.<\/p>
However, we are committed to reducing smoking prevalence and the associated costs to the National Health Service. A new Tobacco Control Plan will be published later this year.<\/p>"} , "answeringMember" : {"_about" : "http://data.parliament.uk/members/4380", "label" : {"_value" : "Biography information for Jo Churchill"} } , "answeringMemberConstituency" : {"_value" : "Bury St Edmunds"} , "answeringMemberPrinted" : {"_value" : "Jo Churchill"} , "dateOfAnswer" : {"_value" : "2021-04-19", "_datatype" : "dateTime"} , "isMinisterialCorrection" : {"_value" : "false", "_datatype" : "boolean"} , "questionFirstAnswered" : [{"_value" : "2021-04-19T09:19:11.793Z", "_datatype" : "dateTime"} ]} , "answeringDeptId" : {"_value" : "17"} , "answeringDeptShortName" : {"_value" : "Health and Social Care"} , "answeringDeptSortName" : {"_value" : "Health and Social Care"} , "date" : {"_value" : "2021-04-12", "_datatype" : "dateTime"} , "hansardHeading" : {"_value" : "Smoking: Diseases"} , "houseId" : {"_value" : "1"} , "legislature" : [{"_about" : "http://data.parliament.uk/terms/25259", "prefLabel" : {"_value" : "House of Commons"} } ], "questionText" : "To ask the Secretary of State for Health and Social Care, what estimate he has made of the cost to the NHS of treating smoking-related illnesses in each of the past five years.", "registeredInterest" : {"_value" : "false", "_datatype" : "boolean"} , "tablingMember" : {"_about" : "http://data.parliament.uk/members/4126", "label" : {"_value" : "Biography information for Mary Glindon"} } , "tablingMemberConstituency" : {"_value" : "North Tyneside"} , "tablingMemberPrinted" : [{"_value" : "Mary Glindon"} ], "uin" : "179114"} , {"_about" : "http://data.parliament.uk/resources/1307266", "AnsweringBody" : [{"_value" : "Department of Health and Social Care"} ], "answer" : {"_about" : "http://data.parliament.uk/resources/1307266/answer", "answerText" : {"_value" : "
The Department encourages all smokers to quit or move to less harmful products, such as e-cigarettes, if they are unable to quit. In England, an estimated 2.5 million people use e-cigarettes, the majority of whom no longer smoke. In addition, around 50,000 people a year quit smoking through switching to e-cigarettes, who would not have quit through other means.<\/p>
The Better Health mass media smoking cessation campaign, delivered by Public Health England and as part of a package of tobacco control measures, has been effective at helping challenge misinformation surrounding e-cigarettes. Alongside this, local stop smoking services advise smokers of the benefits of switching to less harmful products, with some offering free vaping starter kits.<\/p>"} , "answeringMember" : {"_about" : "http://data.parliament.uk/members/4380", "label" : {"_value" : "Biography information for Jo Churchill"} } , "answeringMemberConstituency" : {"_value" : "Bury St Edmunds"} , "answeringMemberPrinted" : {"_value" : "Jo Churchill"} , "dateOfAnswer" : {"_value" : "2021-04-19", "_datatype" : "dateTime"} , "groupedQuestionUIN" : {"_value" : "179118"} , "isMinisterialCorrection" : {"_value" : "false", "_datatype" : "boolean"} , "questionFirstAnswered" : [{"_value" : "2021-04-19T16:32:49.34Z", "_datatype" : "dateTime"} ]} , "answeringDeptId" : {"_value" : "17"} , "answeringDeptShortName" : {"_value" : "Health and Social Care"} , "answeringDeptSortName" : {"_value" : "Health and Social Care"} , "date" : {"_value" : "2021-04-12", "_datatype" : "dateTime"} , "hansardHeading" : {"_value" : "Electronic Cigarettes"} , "houseId" : {"_value" : "1"} , "legislature" : [{"_about" : "http://data.parliament.uk/terms/25259", "prefLabel" : {"_value" : "House of Commons"} } ], "questionText" : "To ask the Secretary of State for Health and Social Care, what steps he is taking to challenge misinformation preventing long-term smokers from making the switch to less harmful alternatives as part of Vaping Awareness Month in April 2021.", "registeredInterest" : {"_value" : "false", "_datatype" : "boolean"} , "tablingMember" : {"_about" : "http://data.parliament.uk/members/4126", "label" : {"_value" : "Biography information for Mary Glindon"} } , "tablingMemberConstituency" : {"_value" : "North Tyneside"} , "tablingMemberPrinted" : [{"_value" : "Mary Glindon"} ], "uin" : "179115"} , {"_about" : "http://data.parliament.uk/resources/1307267", "AnsweringBody" : [{"_value" : "Department for Digital, Culture, Media and Sport"} ], "answer" : {"_about" : "http://data.parliament.uk/resources/1307267/answer", "answerText" : {"_value" : "
The Department of Health and Social Care and PHE meet with the Independent British Vape Trade Association to discuss industry concerns and wider regulatory matters, including misinformation.<\/p>
E-cigarettes in the UK are tightly regulated by the Tobacco and Related Products Regulations 2016 (TRPR) and the Nicotine Inhaling Products (Age of Sale and Proxy Purchasing) Regulations 2015 (NIP). These regulations aim to reduce the risk of harm to children; to protect against any risk of renormalisation of tobacco use; and to provide assurance on relative safety for users. The regulations include restrictions on mainstream TV and radio advertising; prevent sale to under 18s; and limit both tank sizes and nicotine content.<\/p>
DCMS works closely with the Advertising Standards Authority (ASA) who facilitate the self-regulation of the UK advertising sector through the UK Code of Broadcast Advertising (BCAP Code) and The UK Code of Non-broadcast Advertising and Direct & Promotional Marketing (CAP Code) - which applies to online advertising. The ASA has a clear framework for advertisers to follow in relation to what is and is not allowed when making health claims about vapes or e-cigarettes.<\/p>
The Better Health national marketing campaign on smoking cessation, delivered by Public Health England, has been effective at helping challenge misinformation surrounding e-cigarettes. The campaign is supported by public health professionals at a local level, helping smokers switch to e-cigarette products.<\/p>
The key consideration for advertisers is whether their marketing communications do anything further than provide basic, factual information about the products. Any content that appears to make the product seem more attractive is likely to be regarded as promotional and therefore likely to be ruled against by the ASA and removed.<\/p>