In the last 24 months, the Department spent £25,150 (excluding VAT) on marketing activities to support the New Enterprise Allowance.<\/p>
<\/p>
(a) Television \u2013 nil<\/p>
(b) Newspaper \u2013 nil<\/p>
(c) Online - £2,450<\/p>
(d) Radio \u2013 nil<\/p>
(e) Other \u2013 £22,700 (for posters, flyers and videos)<\/p>
<\/p>
<\/p>"} , "answeringMember" : {"_about" : "http://data.parliament.uk/members/4084", "label" : {"_value" : "Biography information for Esther McVey"} } , "answeringMemberConstituency" : {"_value" : "Wirral West"} , "answeringMemberPrinted" : {"_value" : "Esther McVey"} , "dateOfAnswer" : {"_value" : "2015-02-10", "_datatype" : "dateTime"} , "isMinisterialCorrection" : {"_value" : "false", "_datatype" : "boolean"} , "questionFirstAnswered" : [{"_value" : "2015-02-10T15:35:30.093Z", "_datatype" : "dateTime"} ]} , "answeringDeptId" : {"_value" : "29"} , "answeringDeptShortName" : {"_value" : "Work and Pensions"} , "answeringDeptSortName" : {"_value" : "Work and Pensions"} , "date" : {"_value" : "2015-02-05", "_datatype" : "dateTime"} , "hansardHeading" : {"_value" : "New Enterprise Allowance"} , "houseId" : {"_value" : "1"} , "legislature" : [{"_about" : "http://data.parliament.uk/terms/25259", "prefLabel" : {"_value" : "House of Commons"} } ], "questionText" : "To ask the Secretary of State for Work and Pensions, what the total advertising budget is for the campaign to promote the New Enterprise Allowance; and how much has been spent on (a) television, (b) newspaper, (c) online, (d) radio and (e) other advertising referring to that allowance in the last 24 months.", "registeredInterest" : {"_value" : "false", "_datatype" : "boolean"} , "tablingMember" : {"_about" : "http://data.parliament.uk/members/3928", "label" : {"_value" : "Biography information for Nick Smith"} } , "tablingMemberConstituency" : {"_value" : "Blaenau Gwent"} , "tablingMemberPrinted" : [{"_value" : "Nick Smith"} ], "uin" : "223663"} , {"_about" : "http://data.parliament.uk/resources/178223", "AnsweringBody" : [{"_value" : "Department for Work and Pensions"} ], "answer" : {"_about" : "http://data.parliament.uk/resources/178223/answer", "answerText" : {"_value" : "
The Department for Work and Pensions (DWP) uses a variety of free and paid for channels to effectively communicate important reforms and how people are affected.<\/p>
<\/p>
The channels used are considered the most effective route to reach key audiences, whilst offering value for money. All advertising spend is scrutinised and agreed through the Cabinet Office.<\/p>
<\/p>
DWP launched an information campaign to help people understand what the State Pension changes mean for them. The multi-channel advertising campaign \u2018Your Future, Your Pension\u2019 is part of the Government\u2019s drive to explain the State Pension reforms to both current and future pensioners.<\/p>
<\/p>
The advertising directs people to the information they need on GOV.UK and encourages relevant groups to request a statement through the Statement Service.<\/p>
<\/p>
No money was spent on promoting the phrase \u2018Your Future, Your Pension\u2019. The money spent on the marketing campaign that includes the phrase \u2018your State Pension, your future\u2019 is as follows:<\/p>
Direct Mail \u2013 £6,177<\/p>
Magazine advertorials \u2013 £61,982<\/p>
<\/p>
There is no specific budget for the use of either phrase within the campaign.<\/p>
<\/p>"} , "answeringMember" : {"_about" : "http://data.parliament.uk/members/4084", "label" : {"_value" : "Biography information for Esther McVey"} } , "answeringMemberConstituency" : {"_value" : "Wirral West"} , "answeringMemberPrinted" : {"_value" : "Esther McVey"} , "dateOfAnswer" : {"_value" : "2015-02-10", "_datatype" : "dateTime"} , "isMinisterialCorrection" : {"_value" : "false", "_datatype" : "boolean"} , "questionFirstAnswered" : [{"_value" : "2015-02-10T15:08:07.327Z", "_datatype" : "dateTime"} ]} , "answeringDeptId" : {"_value" : "29"} , "answeringDeptShortName" : {"_value" : "Work and Pensions"} , "answeringDeptSortName" : {"_value" : "Work and Pensions"} , "date" : {"_value" : "2015-02-05", "_datatype" : "dateTime"} , "hansardHeading" : {"_value" : "Pensions"} , "houseId" : {"_value" : "1"} , "legislature" : [{"_about" : "http://data.parliament.uk/terms/25259", "prefLabel" : {"_value" : "House of Commons"} } ], "questionText" : "To ask the Secretary of State for Work and Pensions, what the total advertising budget is for the Your Future Your Pension campaign; and how much has been spent on (a) television, (b) newspaper, (c) online, (d) radio and (e) other advertising including the phrase Your Future Your Pension in the last 24 months.", "registeredInterest" : {"_value" : "false", "_datatype" : "boolean"} , "tablingMember" : {"_about" : "http://data.parliament.uk/members/3928", "label" : {"_value" : "Biography information for Nick Smith"} } , "tablingMemberConstituency" : {"_value" : "Blaenau Gwent"} , "tablingMemberPrinted" : [{"_value" : "Nick Smith"} ], "uin" : "223660"} ], "itemsPerPage" : 10, "page" : 0, "startIndex" : 1, "totalResults" : 2, "type" : ["http://purl.org/linked-data/api/vocab#ListEndpoint", "http://purl.org/linked-data/api/vocab#Page"]} }