The award-winning Fire Kills campaign promotes a range of fire safety messages, primarily around the importance of working smoke alarms, to help drive down the number of fires and associated casualties.<\/p>
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Outturn spending by my Department on the Fire Kills campaign was £898,000 in 2010-11, £980,000 in 2011-12, £946,000 in 2012-13 and £840,000 in 2013-14. Allocated spend in 2014-15 is £1 million. All figures exclude VAT.<\/p>
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The campaigns are run in conjunction with local fire and rescue authorities, who will also undertake expenditure. We also work with national (commercial) partners at no direct cost to taxpayers. Recent partners have included B&Q and Sprue Safety Products, Ei Electronics, British Beer and Pubs Association, Poundland, Netmums, Working Mums, Boat Safety Scheme, Zurich Municipal Insurance and the Post Office, HETAS and 20th Century Fox (in conjunction with the film "How to Train Your Dragon 2").<\/p>
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The 2013-14 Fire Kills report can be found at:<\/p>
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