https://ccs-agreements.cabinetoffice.gov.uk/contracts/rm3774<\/a>.<\/p>After an initial engagement meeting with all interested agencies, the brief for the apprenticeships campaign was issued to all 27 agencies on the roster. Three agencies were successful at the first stage and subsequently invited to present their proposals to a team of communications professionals including DfE\u2019s Director of Communications and the Cabinet Office Head of Campaigns. Throughout this process, additional support was provided by professionals from the DfE Commercial Directorate and the CCS. A cross-government team, comprising specialists from the Cabinet Office and Government Communication Service, reviews all proposals for major public-sector communications campaigns to confirm that they represent industry best practice and value for money.<\/p>
Ministers only meet government contractors once this process has been concluded and a winning bidder notified. M&C Saatchi were notified on 8 June. I subsequently met with the senior account planner from M&C Saatchi on 23 July as part of a regular ministerial apprenticeships \u2018stocktake\u2019 meeting. My right hon. Friend, the Secretary of State has not met with representatives of M&C Saatchi.<\/p>
<\/p>"}
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], "questionText" : "To ask the Secretary of State for Education, what discussions (a) he and (b) the Minister of State for Apprenticeships and Skills has had with M&C Saatchi on their contract to relaunch the marketing campaign promoting apprenticeships.", "registeredInterest" : {"_value" : "false", "_datatype" : "boolean"}
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The government\u2019s careers strategy for England, which was published in December 2017, introduces a new expectation that secondary schools should follow the Gatsby Foundation\u2019s Benchmarks of Good Career Guidance. This means that schools should offer every young person at least one encounter a year with employers from year 7 through to year 13.<\/p>
The Careers & Enterprise Company (CEC) is recruiting up to 150 employers as \u2018cornerstone\u2019 employers committed to increasing the number of encounters and workplace experiences offered. The CEC\u2019s network of 125 Enterprise Coordinators and over 2000 Enterprise Advisers (who are business volunteers) is also helping to increase employer encounters and work experience. For example, in East Sussex, John O\u2019Connor Ltd. has arranged multiple work experience placements for pupils at Saxon Mount Community Special School so that students can gain a practical understanding of grounds maintenance work.<\/p>
Every 16 to 19 year old student following one of the new T levels in England will be entitled to a high quality industry placement. Industry placements are structured periods in employment that are expected to last a minimum of 45 days. We are putting in place measures to directly support employers such as providing a \u2018one stop shop\u2019 for guidance and support from the National Apprenticeship Service. This includes a simple referral platform so that employers only have one place to go to be put in touch with providers in their area. We are also investing significantly through the Capacity and Delivery Fund to help providers put in place the systems to organise placements so that the burden is taken off employers.<\/p>
<\/p>"}
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The value of the department\u2019s contract with M&C Saatchi for the 2018-19 financial year is £2.55 million. It was awarded following a competitive tender through a Crown Commercial Service communications framework.<\/p>
The contract covers the development of a new integrated communications campaign to change perceptions of apprenticeships and to encourage more people to see the positive value that apprenticeships can have on their business or their career.<\/p>
It includes agency fees, the cost of producing the new advertising campaign and promotional content, the development of a new digital service and third-party costs, such as research.<\/p>
<\/p>"}
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The responses received to the consultation, which closed on 2 July, are still being considered. When this process has been completed the finalised version of the guidance documents for local authorities and for parents will be published on the GOV.UK website.<\/p>
<\/p>"}
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