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We are the biggest Government Department providing support on a daily basis to around 22 million citizens. We have a responsibility to raise awareness of the benefits people may be entitled to and ensure they have the information they need when it comes to making a claim.<\/p>

<\/p>

The Department also has a responsibility to ensure claimants do not miss out on their full entitlements and to encourage people to make their claim as quickly as possible.<\/p>

<\/p>

We use advertising to communicate to our claimants. Total advertising spend across the Department in the 12 months from April 2018 to March 2019 was £17,351,663 of which the Universal Credit Opening Up Work campaign accounted for £4,600,209. We can commit to publishing an update 2019/20 advertising spend at the end of July.<\/p>"} , "answeringMember" : {"_about" : "http://data.parliament.uk/members/4014", "label" : {"_value" : "Biography information for Sir Alok Sharma"} } , "answeringMemberConstituency" : {"_value" : "Reading West"} , "answeringMemberPrinted" : {"_value" : "Alok Sharma"} , "dateOfAnswer" : {"_value" : "2019-06-19", "_datatype" : "dateTime"} , "isMinisterialCorrection" : {"_value" : "false", "_datatype" : "boolean"} , "questionFirstAnswered" : [{"_value" : "2019-06-19T16:52:56.057Z", "_datatype" : "dateTime"} ]} , "answeringDeptId" : {"_value" : "29"} , "answeringDeptShortName" : {"_value" : "Work and Pensions"} , "answeringDeptSortName" : {"_value" : "Work and Pensions"} , "date" : {"_value" : "2019-06-11", "_datatype" : "dateTime"} , "hansardHeading" : {"_value" : "Department for Work and Pensions"} , "houseId" : {"_value" : "1"} , "legislature" : [{"_about" : "http://data.parliament.uk/terms/25259", "prefLabel" : {"_value" : "House of Commons"} } ], "questionText" : "To ask the Secretary of State for Work and Pensions, how much her Department has spent on advertising in the last 12 months; and what proportion of that spend was on advertising for universal credit.", "registeredInterest" : {"_value" : "false", "_datatype" : "boolean"} , "tablingMember" : {"_about" : "http://data.parliament.uk/members/4119", "label" : {"_value" : "Biography information for Jonathan Reynolds"} } , "tablingMemberConstituency" : {"_value" : "Stalybridge and Hyde"} , "tablingMemberPrinted" : [{"_value" : "Jonathan Reynolds"} ], "uin" : "263149"} ], "itemsPerPage" : 10, "page" : 0, "startIndex" : 1, "totalResults" : 1, "type" : "http://purl.org/linked-data/api/vocab#Page"} }