The spend on the Get In Go Far campaign was agreed with the Minister for the Cabinet Office through the Efficiency Reform Group in 2014 following a direct commission from the Prime Minister. The campaign is aimed at young people aged 14-24, parents of 14-24s, and teachers to establish apprenticeships as the norm alongside A levels and university. The campaign began on 20 August 2014. The budget is £6,007,000 of which the items specified below are receipted spend by the end of January 2015.<\/p>
<\/p>
<\/p>
<\/p>
TV<\/p><\/td> | £1,180,000<\/p><\/td><\/tr> | ||||||||||||||||||
Press<\/p><\/td> | £376,000<\/p><\/td><\/tr> | ||||||||||||||||||
Digital<\/p><\/td> | £1,060,000<\/p><\/td><\/tr> | ||||||||||||||||||
Out of home (posters, bus panels, shopping malls)<\/p><\/td> | £1,173,000<\/p><\/td><\/tr> | ||||||||||||||||||
Media partnership cross format package, including press, radio, TV and online channels.<\/p><\/td> | £489,000<\/p><\/td><\/tr><\/tbody><\/table> <\/p> <\/strong><\/p> <\/p>"}
, "answeringMember" : {"_about" : "http://data.parliament.uk/members/3995", "label" : {"_value" : "Biography information for Nick Boles"}
}
, "answeringMemberConstituency" : {"_value" : "Grantham and Stamford"}
, "answeringMemberPrinted" : {"_value" : "Nick Boles"}
, "dateOfAnswer" : {"_value" : "2015-02-10", "_datatype" : "dateTime"}
, "isMinisterialCorrection" : {"_value" : "false", "_datatype" : "boolean"}
, "questionFirstAnswered" : [{"_value" : "2015-02-10T10:06:32.587Z", "_datatype" : "dateTime"}
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, "answeringDeptId" : {"_value" : "26"}
, "answeringDeptShortName" : {"_value" : "Business, Innovation and Skills"}
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, "date" : {"_value" : "2015-02-05", "_datatype" : "dateTime"}
, "hansardHeading" : {"_value" : "Apprentices"}
, "houseId" : {"_value" : "1"}
, "legislature" : [{"_about" : "http://data.parliament.uk/terms/25259", "prefLabel" : {"_value" : "House of Commons"}
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], "questionText" : "To ask the Secretary of State for Business, Innovation and Skills, what the total advertising budget is for the Get In. GO Far campaign; and how much has been spent on (a) television, (b) newspaper, (c) online, (d) radio and (e) other advertising using the phrase Get In. GO Far in the last 24 months.", "registeredInterest" : {"_value" : "false", "_datatype" : "boolean"}
, "tablingMember" : {"_about" : "http://data.parliament.uk/members/3928", "label" : {"_value" : "Biography information for Nick Smith"}
}
, "tablingMemberConstituency" : {"_value" : "Blaenau Gwent"}
, "tablingMemberPrinted" : [{"_value" : "Nick Smith"}
], "uin" : "223662"}
, {"_about" : "http://data.parliament.uk/resources/178219", "AnsweringBody" : [{"_value" : "Department for Business, Innovation and Skills"}
], "answer" : {"_about" : "http://data.parliament.uk/resources/178219/answer", "answerText" : {"_value" : " The Business is GREAT is aimed at small businesses to inspire them to grow their business by taking up a growth behaviour such as hiring staff, exporting and so forth. The Business is GREAT Britain campaign began in November 2013. The overall budget for 2013/14 was £5.2m and for 2014/15 it is £7.5m. The spend via the channels requested are listed below. Please note that for 2014 / 2015 the figures are what we have receipted up until February 6 2015:<\/p> <\/p> <\/p> <\/p> <\/strong><\/p><\/td> 2013 / 2014<\/strong><\/p><\/td> 2014 / 2015<\/strong><\/p><\/td><\/tr> Television<\/p><\/td> £0<\/p><\/td> £0<\/p><\/td><\/tr> Newspaper<\/p><\/td> £1,126,792.32<\/p><\/td> £956,730.84<\/p><\/td><\/tr> Online<\/p><\/td> £1,798,539.90<\/p><\/td> £988,165.53<\/p><\/td><\/tr> Radio<\/p><\/td> £0<\/p><\/td> £444,142.66<\/p><\/td><\/tr> Out of home (posters, bus panels, shopping malls)<\/p><\/td> £760,636.69<\/p><\/td> £699,824.58<\/p><\/td><\/tr><\/tbody><\/table> <\/p> <\/p> <\/p>"}
, "answeringMember" : {"_about" : "http://data.parliament.uk/members/4070", "label" : {"_value" : "Biography information for Matt Hancock"}
}
, "answeringMemberConstituency" : {"_value" : "West Suffolk"}
, "answeringMemberPrinted" : {"_value" : "Matthew Hancock"}
, "dateOfAnswer" : {"_value" : "2015-02-10", "_datatype" : "dateTime"}
, "isMinisterialCorrection" : {"_value" : "false", "_datatype" : "boolean"}
, "questionFirstAnswered" : [{"_value" : "2015-02-10T15:03:25.597Z", "_datatype" : "dateTime"}
]}
, "answeringDeptId" : {"_value" : "26"}
, "answeringDeptShortName" : {"_value" : "Business, Innovation and Skills"}
, "answeringDeptSortName" : {"_value" : "Business, Innovation and Skills"}
, "date" : {"_value" : "2015-02-05", "_datatype" : "dateTime"}
, "hansardHeading" : {"_value" : "Small Businesses"}
, "houseId" : {"_value" : "1"}
, "legislature" : [{"_about" : "http://data.parliament.uk/terms/25259", "prefLabel" : {"_value" : "House of Commons"}
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], "questionText" : "To ask the Secretary of State for Business, Innovation and Skills, what the total advertising budget is for the GREAT Business campaign; and how much has been spent on (a) television, (b) newspaper, (c) online, (d) radio and (e) other advertising using the phrase GREAT Business in the last 24 months.", "registeredInterest" : {"_value" : "false", "_datatype" : "boolean"}
, "tablingMember" : {"_about" : "http://data.parliament.uk/members/3928", "label" : {"_value" : "Biography information for Nick Smith"}
}
, "tablingMemberConstituency" : {"_value" : "Blaenau Gwent"}
, "tablingMemberPrinted" : [{"_value" : "Nick Smith"}
], "uin" : "223664"}
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|