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The Consumer Protection from Unfair Trading Regulations 2008 (CPRs) prohibit traders giving consumers false or misleading information about goods and services including reviews on their websites. It also prohibits the practice of falsely representing itself as a consumer. Enforcement of the legislation is by local authority trading standards services.<\/p>
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The Advertising Standards Authority through its code of advertising practice has recently published guidance for marketers on making claims in testimonials and endorsements. A copy of the guidance can be found at: https://www.asa.org.uk/advice-online/testimonials-and-endorsements.html<\/a>.<\/p> <\/p>