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1148850

	registered interest
	date	14/10/2019
	answering body	Department for Work and Pensions
	answering dept id	29
	answering dept short name	Work and Pensions
	answering dept sort name	Work and Pensions
	hansard heading	Department for Work and Pensions: Metro Newspaper
	house id	1
	legislature	25259 pref label House of Commons
	question text	To ask the Secretary of State for Work and Pensions, with reference to the letter of 31 July 2019 from the Minister for Family Support, Housing and Child Maintenance placed in the Library disclosing the cost of the Department’s partnership with Associated Newspapers, if she will provide (a) costs of the advertising consultancy and (b) all other costs incurred in the Universal Credit Uncovered advertising campaign which ran in May and June 2019 in The Metro and online.
	tabling member constituency	High Peak
	tabling member printed	Ruth George
	uin	316
	answer	answer is ministerial correction date of answer 17/10/2019 answer text <p>We are the biggest Government Department with a day to day operation on which around 22 million citizens depend. The Department has a responsibility to communicate policy and essential information to claimants and other key audiences.</p><p> </p><p>The Metro partnership was designed to increase understanding of Universal Credit and ensure people have the right factual information they need to make a claim and understand their potential entitlement.</p><p> </p><p>We went to great lengths to ensure the factual accuracy of the campaign through extensive consultation within the Department, including the Government Legal Department. We also consulted with the Advertising Standards Authority Copy Advice Team prior to the launch and continued to do so throughout the campaign lifetime.</p><p> </p><p>The letter of 31 July 2019 placed in the House of Commons Library disclosed the full cost of the Department’s partnership with Associated Newspapers. There were no advertising agencies, consultancy or additional costs associated with the campaign and detailed planning was taken forward by Departmental officials.</p><p> </p><p>We have already shared a copy of the memo of 2 May 2019 from the Director General of Universal Credit and Director of Communications to DWP staff with the Work and Pensions Select Committee but can also commit to placing a copy in the House of Commons Library.</p> answering member constituency Colchester answering member printed Will Quince grouped question UIN 322 323 question first answered 17/10/2019 13:34:22 answering member 4423 label Biography information for Will Quince
	tabling member	4662 label Biography information for Ruth George

1148857

	registered interest
	date	14/10/2019
	answering body	Department for Work and Pensions
	answering dept id	29
	answering dept short name	Work and Pensions
	answering dept sort name	Work and Pensions
	hansard heading	Department for Work and Pensions: Daily Mail and Metro Newspaper
	house id	1
	legislature	25259 pref label House of Commons
	question text	To ask the Secretary of State for Work and Pensions, if she will place in the Library a copy of the memo of 2 May 2019 sent by her Department’s Director General of Universal Credit and Director of Communications to DWP staff setting out the purpose of the Universal Credit Uncovered advertising campaign in the Metro and Mail Online.
	tabling member constituency	High Peak
	tabling member printed	Ruth George
	uin	323
	answer	answer is ministerial correction date of answer 17/10/2019 answer text <p>We are the biggest Government Department with a day to day operation on which around 22 million citizens depend. The Department has a responsibility to communicate policy and essential information to claimants and other key audiences.</p><p> </p><p>The Metro partnership was designed to increase understanding of Universal Credit and ensure people have the right factual information they need to make a claim and understand their potential entitlement.</p><p> </p><p>We went to great lengths to ensure the factual accuracy of the campaign through extensive consultation within the Department, including the Government Legal Department. We also consulted with the Advertising Standards Authority Copy Advice Team prior to the launch and continued to do so throughout the campaign lifetime.</p><p> </p><p>The letter of 31 July 2019 placed in the House of Commons Library disclosed the full cost of the Department’s partnership with Associated Newspapers. There were no advertising agencies, consultancy or additional costs associated with the campaign and detailed planning was taken forward by Departmental officials.</p><p> </p><p>We have already shared a copy of the memo of 2 May 2019 from the Director General of Universal Credit and Director of Communications to DWP staff with the Work and Pensions Select Committee but can also commit to placing a copy in the House of Commons Library.</p> answering member constituency Colchester answering member printed Will Quince grouped question UIN 316 322 question first answered 17/10/2019 13:34:22 answering member 4423 label Biography information for Will Quince
	tabling member	4662 label Biography information for Ruth George