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<p>The spend on the Get In Go Far campaign was agreed with the Minister for the Cabinet
Office through the Efficiency Reform Group in 2014 following a direct commission from
the Prime Minister. The campaign is aimed at young people aged 14-24, parents of 14-24s,
and teachers to establish apprenticeships as the norm alongside A levels and university.
The campaign began on 20 August 2014. The budget is £6,007,000 of which the items
specified below are receipted spend by the end of January 2015.</p><p> </p><p> </p><p>
</p><table><tbody><tr><td><p>TV</p></td><td><p>£1,180,000</p></td></tr><tr><td><p>Press</p></td><td><p>£376,000</p></td></tr><tr><td><p>Digital</p></td><td><p>£1,060,000</p></td></tr><tr><td><p>Out
of home (posters, bus panels, shopping malls)</p></td><td><p>£1,173,000</p></td></tr><tr><td><p>Media
partnership cross format package, including press, radio, TV and online channels.</p></td><td><p>£489,000</p></td></tr></tbody></table><p>
</p><p><strong> </strong></p><p> </p>
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