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<p>The Business is GREAT is aimed at small businesses to inspire them to grow their
business by taking up a growth behaviour such as hiring staff, exporting and so forth.
The Business is GREAT Britain campaign began in November 2013. The overall budget
for 2013/14 was £5.2m and for 2014/15 it is £7.5m. The spend via the channels requested
are listed below. Please note that for 2014 / 2015 the figures are what we have receipted
up until February 6 2015:</p><p> </p><p> </p><p> </p><table><tbody><tr><td><p><strong>
</strong></p></td><td><p><strong>2013 / 2014</strong></p></td><td><p><strong>2014
/ 2015</strong></p></td></tr><tr><td><p>Television</p></td><td><p>£0</p></td><td><p>£0</p></td></tr><tr><td><p>Newspaper</p></td><td><p>£1,126,792.32</p></td><td><p>£956,730.84</p></td></tr><tr><td><p>Online</p></td><td><p>£1,798,539.90</p></td><td><p>£988,165.53</p></td></tr><tr><td><p>Radio</p></td><td><p>£0</p></td><td><p>£444,142.66</p></td></tr><tr><td><p>Out
of home (posters, bus panels, shopping malls)</p></td><td><p>£760,636.69</p></td><td><p>£699,824.58</p></td></tr></tbody></table><p>
</p><p> </p><p> </p>
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