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<p>The government recognises the importance of algorithms as part of the responsible
deployment of digital technologies. To this end, the Department for Digital, Culture,
Media and Sport (DCMS) established the Centre for Data Ethics and Innovation (CDEI)
in November 2018. The Centre provides government with independent, expert advice on
measures needed to enable/ensure safe, ethical and innovative uses of Artificial Intelligence
(AI) and data-driven technologies. The Centre’s 2019/20 Work Programme is focused
on delivering two major reviews, including one on online targeting. The Targeting
Review is investigating how data is used to shape people’s online environments via
the personalisation and targeting of messages, content and services online. Interim
findings were published in July 2019, alongside a literature review, and the Centre
will publish its final recommendations this December.</p><p> </p><p>In addition, the
Online Harms White Paper sets out our plans for world-leading legislation to make
the UK the safest place in the world to be online. This will make companies more responsible
for their users’ safety online. The government expects companies to proactively engage
in looking at tech solutions, including ensuring their algorithms do not inadvertently
cause harm. We are working closely with social media platforms to encourage and promote
responsible behaviour ahead of the implementation of the online harms regulatory framework.</p><p><strong>
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