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tabling member printed	Lord Palmer
answer › question first answered	2018-07-12T15:23:32.487Z
min date	2017-03-14

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registered interest

date

exactly:

or between:
and

answering body

answering dept id

answering dept short name

answering dept sort name

hansard heading

house id

legislature


pref label

question text

tabling member printed

uin

answer

is ministerial correction

date of answer

exactly:

or between:
and

answer text

answering member printed

question first answered

answering member


label

tabling member


label

932378

registered interest

date

28/06/2018

answering body

Department for Transport

answering dept id

answering dept short name

Transport

answering dept sort name

Transport

hansard heading

London North Eastern Railway

house id

legislature

25277

	pref label	House of Lords

question text

To ask Her Majesty's Government what was the cost of the advertising used to promote the rebranding of Virgin Trains to the London North Eastern Railway.

tabling member printed

Lord Palmer

uin

HL9090

answer

is ministerial correction

date of answer

12/07/2018

answer text

<p>The cost of advertising connected with brand awareness and the launch of London North Eastern Railway (LNER) was approximately £936,000, which includes print, radio and digital marketing. This activity was critical to ensure that customers were aware that the change from Virgin Trains East Coast to LNER would not involve any disruption to services and that the change did not lead to any loss of revenue. This level of marketing spend is comparable with that of other normal intercity train operators.</p>

answering member printed

Baroness Sugg

question first answered

12/07/2018 15:23:32

answering member

4584

	label	Biography information for Baroness Sugg

tabling member

3192

	label	Biography information for Lord Palmer