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The previous Government initiated a review of gambling advertising including "free
bets" and "free money" last year. Televised gambling advertising in
the UK is governed by the Advertising Codes which are maintained by the Broadcast
Committee for Advertising Practice. This is supplemented by a self-regulatory industry
code, the Industry Code for Socially Responsible Gambling. The Industry Code includes
a 9pm television watershed for all gambling advertising, with exceptions for bingo,
lotteries and the advertising of sports betting around televised sporting events.
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