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<p>As smoking rates in England continue to decline, tobacco use is increasingly concentrated
in our poorest and most disadvantaged communities.</p><p> </p><p>Local stop smoking
services provided by local authorities are effective in reducing health inequalities
where they are targeted to meet identified needs. Public Health England (PHE) supports
local areas with a range of evidence, data and tools to facilitate targeted and effective
interventions recommended by the National Institute for Health and Care Excellence
(NICE) and have a programme of work focussed on reducing smoking in pregnancy and
in mental health settings.</p><p> </p><p>In 2017/18, PHE will run the Stoptober and
January smoking health harms mass media campaigns, targeted to reach people in lower
socioeconomic groups.</p><p> </p><p>A national Commissioning for Quality and Innovation
(CQUIN) scheme incentivises National Health Service trusts in England to identify
inpatients that smoke and provide them with treatment and a referral for support with
quitting.</p>
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