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<p>In November 2017, when the change to the blood donor criteria for men who have
sex with men came into force, a media release was distributed to national, regional
and trade media. Posts on blood donation social media channels also directed individuals
to this information. NHS Blood and Transplant has and will continue to engage with
key stakeholders such as the Terrance Higgins Trust, the National Aids Trust and Stonewall
on this issue. Further to this activity, NHS Blood and Transplant has not conducted
paid for advertising to advertise the change.</p><p> </p><p>NHS Blood and Transplant
is committed to exploring whether a more individualised approach to risk assessment
could be taken to donor selection and expects to report on its findings regarding
new evidence and new technologies for assessing risk by 2020.</p>
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