||<p>In 2018 NHS England launched the ‘We are the NHS’ communication campaign which
was delivered in two phases. The first phase aimed at improving the positive perception
of and pride of working in the National Health Service to help recruit new student
nurses into training, qualified nurses return to practice and retain more of the existing
nursing workforce that the NHS already employs. The second phase was designed to focus
on attracting new undergraduate students to apply for nurse degree training courses.
Phase two ran throughout the period that the University and Colleges Admissions Service
(UCAS) was open to degree applications and ended on 15 January 2019.</p><p>Health
Education England also ran an extensive health education careers website which sets
out all the exciting roles that are available in the NHS including all nursing careers.
This is available at the following link:</p><p><a href="http://www.healthcareers.nhs.uk"
target="_blank">www.healthcareers.nhs.uk</a></p><p>It has also launched an interactive
NHS careers finder tool which is available all those looking at identifying a career
that would suit them in the NHS. This is available at the following link:</p><p><a
extensive consultation and stakeholder engagement the Nursing and Midwifery Council
(NMC) has published a new Standards Framework for Nursing and Midwifery. The Standards
Framework forms part of a wider suite of Future Nurse education standards for registered
nurses which were published in May 2018. Education institutions must be approved against
these standards to run any NMC approved programmes by September 2020.</p>