||<p>Expenditure on smoking cessation advertising campaigns by Public Health England
in 2017-18 was £1.99 million.</p><p> </p><p>Campaign spending is defined as covering
only media spend. Figures are net, rounded to nearest £10,000. Figures exclude value
added tax.</p><p> </p><p>Media spend includes expenditure for advertising on television,
radio, national press, regional press, out of home (outdoor), cinema and digital.
Recruitment advertising and media partnerships are not included.</p>